An Easy Way to Get Your Massage Business Found on Google

Without a doubt you are aware of the importance of reviews. When you go over to Amazon to look for a book, as an example, what is the first thing you do? You take a look at the book reviews.

It’s human nature to turn to other consumers for assistance in making decisions to purchase things. In the case of Amazon.com, that group of people is various book enthusiasts. With massage and bodywork services, that community of people is other massage therapy consumers.

Web visitors don’t believe a business will deliver objective guidance on their website. They are skeptical and rightly so. So they seek feedback from customers for the truth. They recognize that individuals who have used the business services before will happily share their frank feelings about a business they’ve used and will truly give them the good, bad and ugly.

There are a ton of review sites. And a ton is a lot.

Right now I want to focus your attention on a specific sort of review website: The ‘map site’. The ones that we look at this week are the three big ones and the ones that we should pay attention to. StatsCan, the government branch responsible for census data in Canada, recently reported (2009) that 52% of Canadians engage in online window shopping. I’m sure that consumers in other places in the world act in a similar way.

It’s the job of search engines to deliver relevant results to searchers. So they put a large emphasis on local businesses because that’s what people most often search for. Google a local service right now. You’ll notice that the local business listings are an integrated part of their mapping systems. Yahoo and Bing (Microsoft’s search engine) do exactly the same kind of thing.

You can plainly see that these listings are given special prominence on the search results page. This is big! Getting listed in Google’s local results is surprisingly easy. For the most part it’s a matter of filling out your listing fully and soliciting a few reviews.

You might be surprised to find out that you may be showing up at the top now without realizing it.

Your company name appears and is hyperlinked to your website. You can see that the phone number is likely displayed beside your website URL. And what’s really important is the links to reviews for that business. Before even looking at your site, people want to know what others have to say about your business, so they click to read reviews.

Check it out in Google. Type ‘massage [your city]‘ or ‘[any type of service] [your city]‘ and take a look at the results. When you click a review link you will see a Google Places listing. This listing contains information that Google has found on that business from phone directories and other sites like review sites. If you look through the Google Places listing a little you’ll see customer reviews.

If you claim the listing as belonging to you, you can edit it, correct any mistakes and beef up the information to get prospective patients to make the decision to book an appointment.

You can really showcase your strengths by filling out the listing completely. Reviews left by your customers are invaluable for strengthening your credibility and you can certainly do a little work to make certain that your reviews are positive and reflect well on you and your massage business.

Finding a Good Outsourcing Service Provider in Asia

The Asia Pacific is a unified information and communication technology (ICT) hub. It has become a lure to big game hunters in the international business process outsourcing (BPO) industry.

Your foray into an outsourcing relationship among Asia-Pacific firms can be secure and safe from the major risks that usually debilitate a company through cautionary planning, advance screening, fieldwork and with these following tips to target your trophy of a BPO service partner:

Target the small-to-medium-sized BPO providers that have long-term stability and expertise in the regional industry.

Large BPO service providers cater to a lot of corporate clients; you would want a service provider that can concentrate on your business interests. Large BPO service providers also have high rates of middle-management attrition and employee turnovers which can lead to delays and security risks.

Small-to- medium-sized BPO service providers are generally well-managed and it is advantageous regarding cost. Do not go after just any small BPO firm, particularly those new, “young” firms.

Seek out small-to- medium-sized BPO firms, firms which are selective with their clientele as you would be; firms with reputation and “age” in the industry, region wise. Such providers possess experienced human resources management and recruiting processes which can optimize employee selection from the local labor pool to secure the success of your operations.

A good catch is a medium-sized BPO service provider which has professional indemnity insurance in areas such as Errors and Omissions and CGL at levels comparable to large outsourcing companies catering to global corporations.

Target the BPO Service Providers with flexible and scalable services.

Achieve quality first, on a small scale, before scaling up and emphasizing quantity.

Seek out service providers that offer to perform pilot projects to determine market feasibility and the possible variables that can affect the outsourced operations. Using small-scale pilot projects to develop quality, your risk is significantly limited and simultaneously provides the opportunity to test your company’s and the BPO provider’s compatibility and capability.

The ideal BPO service provider should also be flexible to service any of your company’s business requirements that can vary due to a dynamic consumer environment.

Target the BPO providers with industry-specific open software architectures and platforms.

What you’re looking for are BPO service companies that invested in solid IT communications infrastructure with developed core competencies in process engineering and programming of professional management systems that allow you to track your operations, maintain constant communication and monitor employees’ progress.

Also, open software architectures and platforms do not require the purchase and integration of conventional IT components such as business process workflows, imaging and other proprietary enterprise technologies.

This is advantageous for your company seeking greater returns from IT investments due to reduced cost, reduced risk and reduced time to market your product or service.

Target the BPO providers that employ American management and adopt American business culture, standards, practices and ideals.

There are BPO service providers that have qualified American managers on-site to provide integrated training and implement US workplace standards and client-oriented programs.

These managers are usually long-term residents in the region and this earns them the experience and knowledge with dealing with the local work practices and expectations, thus bridging over any cultural gaps that hinder can the progress of your operations.

It is a jungle out there in the Asia-Pacific with young BPOs rearing with their attractive business packages and promises to challenge the pack leaders who are protective of their business territory.

Guided by the 4 aforementioned qualities of a top BPO service provider, you won’t fall prey to the runt of the business outsourcing litter but land your company the prize of the pack.